London has emerged as a major hub for digital advertising and marketing, and today one of its faster growing startups is getting some funding to go to the next level. Yieldify, a marketing tech business that has built software to improve and track on-site and email conversions — that is, for e-commerce businesses to keep people shopping, buying and generally interested instead of going somewhere else on the web — has raised $11.5 million.
And the investors in the Series A round are nearly as strategically important as the money itself: they are SoftBank Capital — one of the world’s biggest investors in e-commerce businesses — and Google Ventures.
Jay Radia — Yieldify’s CEO who co-founded the company with his brother Meelan (who is the CTO) after years working as a derivatives trader but developing websites as a hobby — says the funding will be used to expand in more markets — New York being one big focus — and also to staff up.
Visit TechCrunch to read the full article.