Whichit named EMEA app of the year by Facebook’s FbStart

Whichit named EMEA app of the year by Facebook’s FbStart

by Innovation Warehouse, 7 April 2015

Intended for developers and entrepreneurs, Facebook’s F8 conference in San Francisco is designed to help those who build products and services centered around Facebook’s website and groups.

Facebook recently launched FbStart, a program designed to help early stage mobile start-ups build and grow their apps. FbStart provides start-ups with an exclusive community, worldwide events, and mentorship from Facebook, and up to $60,000 in free tools and services.


This year Facebook selected five Apps to be awarded the FbStart’s App of the Year, broken down in regions around the world. Whichit was honoured to be awarded FbStart’s App of the year for the regions of Europe, Middle east and Africa. The winners were selected from over 400 entries, narrowed down to the top five apps within the FbStart program in which entries were judged on four key properties: growth and engagement; expertise and design; efficiency at scale; and leveraging the Facebook platform.

The panel of judges consisted of six experts: three senior level executives from Facebook, and three industry experts, one of which a Partner from leading venture capital firm Andreessen Horowitz. They made their final decisions just over week ago, ready to be bestowed on the final day of the F8 Annual Developer Conference, and recognised the best and most innovative mobile apps to emerge from the FbStart program which has helped showcase Whichit’s potential as an emerging platform.